Vita Craft
Based on the idea that “Home cooking can protect family health”, which came from the spirit of the founding of the USA, Vita Craft has been advocating healthful cooking since its founding in 1939. Distribution in Japan began in 1976. Mamoru Imura, the current CEO of Vita Craft, began distributing the products in Japan due to his fascination with its top-notch health orientation, cost effectiveness and functions. Now to this day, Vita Craft products are well known in Japan as “the best cookware in the world”
